Vice's Noisey : Drew Banga Wants to Spark the Bay Area's Rap Resurgence

"We need a Jay Z in the Bay's music industry. I'm not trying to rap, but we need a mogul to increase access for our region's artists to have flexibility for projects."

This summer, an elongated "DREWW" was ubiquitous on Bay Area radio. Whether it was BOSSLIFE BIG SPENCE'S "10K" or Kamiyah's "Windows," producer Drew Banga uplifted every song he touched with his booming bass, spacious arrangements, and textured, colorful sounds. His beats offer something different for fans of contemporary rap, a market largely dominated by New York, Los Angeles, and Atlanta. They sound like the Bay, prompting bodies to erupt in erratic movements, the shaking of dreads, and the stomping of feet.